By Margaret Rock | Thu Dec 08, 2011 4:14 pm |
Novo7, the world's first tablet to run Android's Ice Cream Sandwich software, is expected to be available in U.S. markets soon at the low price of $100, much to Google's satisfaction.
The Ainol-branded Novo7 was released in China by MIPS Technologies and features a 7-inch, multi-touch capacitive screen, front- and rear-facing cameras capable of video chatting, and a battery packed with 300 hours of standby time. The tablet also packs a Igenic processor and MIPS-based Xburst CPU power the slate, which supports gaming and movie viewing.Google is publicly applauding the device, with Andy Rubin, senior vice-president issuing a statement on the device's development. "I'm thrilled to see the entrance of MIPS-Based Android 4.0 tablets into the market," Rubin said. "Low cost, high performance tablets are a big win for mobile consumers and a strong illustration of how Android's openness drives innovation and competition for the benefit of consumers around the world." The tablet joins a growing number of less-expensive devices crowding the iPad-dominated market, with pricing and other features setting them apart. For example, the Kindle Fire, priced at $200 and costing less than half as much as the least-expensive iPad 2, debuted to big demand. The Kindle Fire runs an older, heavily-modified Honeycomb 3.2 version of Android that doesn't tie in to Android's app Marketplace, possibly a reason why Google hasn't heralded the device as publicly or as warmly as the Novo7. Instead, the device is being offered with a subscription to Amazon's Prime subscription service so customers can get movies, books and other entertainment using Amazon's store. Google likely sees bigger opportunities in future tablet releases like the Novo7 that showcase its latest OS' flexibility in the tablet arena and are tied to its Marketplace. An dedicated Android device would be more profitable to Google and help it more directly compete against rival Apple. In the U.S., consumers can expect to see the tablet branded under Leader International and OMG Electronics within the next several months. And, although the first generation device hasn't launched in the U.S. yet, there is already talk of larger tablet models of the NOVO7, like an 8-inch and 9-inch models following quick on its heels.
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Mon Feb 13, 2012 3:58 pm | By
Samsung today unveiled its Galaxy Tab 2, an Android 4.0 tablet, getting a jumpstart on Apple's iPad 3, competing in the increasingly-fierce market with cheaper products.
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Tue Jan 24, 2012 4:10 pm | By
More Americans made the move to mobile entertainment devices over the holidays, signalling room for both tablets and e-readers in a changing entertainment landscape.
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Fri Jan 20, 2012 3:21 pm | By
More users are doing online shopping on their tablets than any other device, leading retailers to adjust their advertising and e-commerce strategy.
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Thu Jan 05, 2012 2:32 pm | By
Acer is considering Microsoft's upcoming Window 8 platform for its next tablet device, marking a shift in strategy for the company.
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Wed Dec 14, 2011 4:41 pm | By
Amazon confirmed it will roll out a software update to its Kindle Fire tablet, an early effort to quell criticism of the fast-selling device.
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